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racing post darren mohan using customer interaction constantly improve

Racing Post B2B has grown to become one of the world’s leading syndicated content providers, with an international customer portfolio spanning 25 different countries and multiple different languages. The business wing of the iconic British horse racing publisher has had

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energy partners norbert varga assesses firms affiliate impact

The affiliate space is becoming increasingly saturated, despite the microscope under which firms are finding themselves operating. Energy Partners are one such entity encompassing this space, thriving to the point that they were recently awarded Best Affiliate Partner Scheme at

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joe lovelace marathonbet marathon not sprint

We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward

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creative switch paddy power drops lucky generals chime sports

Paddy Power has ended its four-year relationship with London marketing agency Lucky Generals, as the bookmaker’s lead creative agency. UK marketing news sources report that Lucky Generals chose not to re-pitch its services for the account, which had been placed

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cherry acquires outstanding game lounge shares

Swedish gaming company Cherry has increased its stake in affiliate firm Gaming Lounge, taking its total holding to 95%. Three years after its wholly owned subsidiary, Cherry Malta Ltd, acquired 51% of the shares in the company, the gaming group

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gvc set 4bn ladbrokes coral takeover

GVC has detailed a proposed purchase of bookmaker Ladbrokes Coral that could be worth up to £4bn. Under the terms of the deal the online gaming firm, who also has Bwin as well as the Party and Foxy brands in

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mr greens jesper karrbrink analysing responsible gaming

Responsible gaming is very much a hot topic, and at the heart of many an organisation worldwide. One such example is Mr Green, whose ‘green gaming’ applications resulted in a triumph at the recent SBC Awards. An achievement the firms

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gvc completes turkish offload 2018 judgement looms

Updating the market, FTSE online gambling group GVC Holdings has confirmed the complete disposal of Turkish business unit ‘Headlong Limited’ to Malta-based technology firm Ropso ltd. Last November, GVC governance announced that it would sell its Turkish enterprise and associated

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valery bollier oulala the rise and rise of dfs

The Daily Fantasy Sports (DFS) vertical has continued to grow and break new ground throughout 2017, and threatens to potentially eclipse those achievements next year. For DFS providers Oulala a number of key market expansions have been announced, with the

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boscabet transform pool betting displays

A new agreement between British racecourses and platform providers BoscaBet, is to ensure that both new and current customers benefit from enhanced digital pool betting displays. The new pool betting service is to become available across 55 British racecourses, with

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