Betcart is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge.
Ahead of the 3-5 May event, we spoke to Natalie Berenato, the company’s Head of Marketing and Affiliates, about what she is looking forward to at the conference, what attracted Betcart to sponsor the event and the status of its application for a UK licence.
SBC: Why did you choose to sponsor Betting on Football 2017?
NB: We’re happy to be able to sponsor such an important event within our industry. SBC has been a pivotal partnership for us and we find these focused events a brilliant tool to not only catching up with our peers, but to be updated with many important key topics in the sportsbook industry.
SBC: What are you most looking forward to at the conference?
NB: Catching up with our affiliates as well as meeting new ones, of course we know that these events are attended by the top personalities in the industry. All the talks about the different markets will be of great interest and we’re looking forward to some professional and high-level comments from some industry experts.
SBC: Ahead of sponsoring the UK-hosted #bofcon2017, what is the status of your application for a UK licence?
NB: We will be able to update our suppliers and affiliates on the status of it before the conference.
SBC: You previously stated that the “true gold” in affiliate partnerships lies in the quality of service and the relationships built; are there any specific affiliates that you are looking forward to meeting at Stamford Bridge?
NB: We’re very open to collaborate with any affiliate that is willing to work hard with us to make our partnership a success. We’re focusing our 2017 targets in specific markets, such as Scandinavia, so it will be of interest to us to focus on those countries, but we’re looking forward to speaking to anyone interested in working with us!
SBC: And finally, which parts of the conference agenda have caught your eye?
NB: The market profile tracks talks will be highly interesting for us, and of course the networking at the end of each day!