Betway marketing has moved to expand its brand coverage within esports by agreeing to sponsor three ESL competitions in 2018.
Agreeing on terms with ESL, the leading esports pro tournament organisation, Betway will sponsor the ESL’s ‘Intel Extreme Masters’ (IEM) and ‘ESL One’ tournament series, starting with the sponsorship of ‘IEM Katowice’ this February.
The bookmaker further boosts its esports tournament presence by becoming a sponsor of Season Seven and Season Eight of the CS:GO Pro League, which will conclude in May and December of this year.
In 2017, Betway became the highest coverage sportsbook, agreeing marketing partnerships with with: GO Pro League, and ESL One Cologne on top of their partnership with the Ninjas in Pyjamas (NiP).
Updating the market, Adam Savinson Head of Esports at Betway stated; “We’re really excited to be sponsoring some of the biggest events on the esports calendar.
“We’ve already enjoyed an incredible amount of success over the past 12 months, becoming the first betting partner of CS:GO Pro League and ESL One Cologne, and we can’t wait to build on this further. Following on from the success of our previous sponsorships, we will also be on the ground creating our iconic CS:GO content.”
Bernhard Mogk, Global Senior Vice President Sales & Business Development at ESL, added: “With the expansion of further ESL assets, we are building on our successful partnership with Betway.
“We are glad to have found such a strong and reliable partner and together we are looking forward to an exciting year full of esports action.”
Betway, which first launched a dedicated esports microsite in 2015, continues to act as a leading proponent for growing integrity within the industry having been a founding member of the esports Integrity Coalition (ESIC).
As with the leading operator’s other sponsorship agreements within the community, the latest deal will provide viewers with live odds updates throughout all tournaments.