The preference for a ‘one stop shop’ solution amongst operators is a thing of the past says Altenar COO Dinos Stranomitis, who added that it is now modern practice for B2C betting and gaming businesses to choose specific elements from different B2B providers.
Speaking to SBC News at ICE London, he said that Altenar will continue to specialise in providing a sports betting solution, both to new clients and to an existing pool of partners now including KTO Apuestas, SVL in Jamaica and Lottoland.
“I remember years ago a few big software companies were trying to get a one-stop shop for everything,” said Stranomitis. “But this is now gone. I think more and more, operators are trying to find companies that specialise. It is modern practice to choose specific elements from different providers.
“What we try to achieve is mainly to specialise in the sports betting solution, because we have seen companies that try to cover the whole spectrum of tools and do everything without much success. Losing focus is probably not such a good idea, whereas on the other hand focusing on specific items works much better.”
He also suggested that SVL in Jamaica had switched to the Altenar sportsbook in 2019 because the network’s previous provider had “missed the train of modernisation”, before adding that sports betting in Jamaica is a lead to the country’s established lottery business.
“The Jamaican product is a lead to lottery – for us a key project that we pay a lot of attention to,” he explained. “It is a fantastic market, not a big volume but one with a great profit.”
Stranomotis also discussed his company’s diverse spread of new clients, from setting the standard in Colombia with Wplay to entering other emerging territories across Latin America, launching with Lottoland and servicing new clients in both Italy and Sweden.
He said: “It’s a big mistake if, for example, someone believes that Colombia and Peru are the same thing. Brazil is also different to the extent that you need a different approach overall. Argentina is waiting for licences and no-one knows what will happen.
“Every country is different, but eventually, sometimes it is important to find the right people. It’s not necessarily about nationality, but more the mentality. If you find the right people to work with, sometimes the country is irrelevant.”