kindred rolls out responsible gambling campaign for 2019 20 season

kindred rolls out responsible gambling campaign for 2019 20 season

by 18.09.2019 0 comments

Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed an extension to its responsible gambling strategy through its football clubs in the UK which will see the operator group roll out a series of messages across matches in the 2019/20 season.

Due to be rolled out through its 32Red and Unibet brands, Kindred will use the initiative to push responsible gambling messages across  all matches where two 32Red teams play each other.

Neil Banbury, Kindred’s UK General Manager, commented: “We are delighted to be launching this initiative that builds on some of the work we have already been doing. Fans will have already noticed our LED boards this season carrying responsible gambling messages, but this is another step forward for us.

“Gambling companies and the wider industry have an important role to play in tackling problem gambling. To remove the industry from the public’s eye would be irresponsible. Instead, there is a fantastic opportunity for football club sponsors to do so much more. Football clubs have a unique reach and cut through with adult audiences, and as such are a great avenue for promoting healthier gambling behaviour and advocating for control.”

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