Our League, the membership platform created by fan marketing company InCrowd in partnership with the Rugby Football League (RFL), has reached 84,000 members, produced 32 live match streams and given out over 13,000 prizes in its inaugural year.
The platform has also successfully integrated ticketing and reward schemes as well as live streaming, predictor games and polls such as the popular ‘Try or No Try’, ‘Flair play of the month’ and a live broadcast with Sky Sports for Man Of The Match voting.
The regular Man of The Match vote and other polls boasted over 300,000 engagements throughout the Betfred Super League season, with the Betfred Man of the Match poll averaging 3,500 votes over a 10-minute period and other polls returning an average of 2,200 votes.
The platform includes an all-inclusive live match centre covering Betfred Super League to community leagues as well as a community player dashboard, sponsored by Dacia, showing statistics for the majority of rugby league players.
The 13,000+ prize giveaways included signed England shirts and rugby balls, hospitality tickets to the 2018 Ladbrokes Challenge Cup Final and Betfred Super League Grand Final, and tickets to see the England vs New Zealand internationals.
One lucky grand prize predictor winner was flown out to Australia for the Rugby League World Cup final. So far, four fans have come within four predictions of the £20,000 grand prize for the round-by-round predictor.
“The team at InCrowd have really taken the time to understand our sport and our fans and continue to provide an exceptional service. We are excited about what we will achieve together in the 2019 season, delivering an even better experience for our unique and passionate fans.”
Darren Parsons, Marketing Account Manager at InCrowd, added: “It has been a pleasure working with The RFL in this inaugural Our League season, building the foundations of their membership platform for fans to enjoy for years to come. We have immense pride in what we have achieved with The RFL in just one year and we are looking forward to continuing this successful partnership in 2019.”