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FTSE100-listed online betting group Paddy Power Betfair (PPB) has streamlined its affiliate marketing terms of business, adding a new ‘1 Strike Policy’ to its Betfair and Paddy Power partnership programs. The company has informed its affiliate that it will immediately
Read MoreAfter discussing boxing on a panel at the Betting on Sports 2017 conference, head of sports at Scandinavian betting systems provider, BettingCloud, Endre Nesset broke down the intricacies of trading boxing. Endre said: “For us as a modelling company, it
Read MoreThe chairman of Bede Gaming, Joe Saumarez Smith stated that the reason cricket hasn’t broken into the mainstream as a betting product is down to it being ‘extremely difficult to price.’ Smith said: “I’m very much of the view that
Read MorePresenting its H1 2017 interim results (period ending 30 June), FTSE-listed GVC Holdings has detailed strong progress across its digital assets as the company continues to integrate and align its enlarged operations. Detailing strong KPI gains across its sports betting
Read MoreAfter Sky’s controversial decision to terminate its affiliate programme, it’s unsurprising that the subject of affiliates was discussed in great depth at this year’s Betting on Sports conference. Jesper Soegaard, CEO, Better Collective described Sky Bet’s decision as a ‘big move,
Read MoreSoftware developer VSoftCo will integrate its complete portfolio of virtual games for Tain, a multi-vendor platform provider for the industry. A multi-year partnership will include the integration of VSoftCo’s leading virtual football products such as Fantastic League and the new
Read MoreSBTech has confirmed that it will provide full platform provisions and services for online betting group Argyll Entertainment. The partnership will see Argyll-led brands SportNation and RedZoneSports migrate to SBTech full-service platform provisions, gaining new management systems, automation functions and player
Read MoreSeeking to gain improved all-around scalability combined with peak operating performance, Sky Betting & Gaming (SB&G) has informed that it has migrated its Sky Bet trading engine onto Amazon Web Services (AWS) cloud computing systems. Having recently built new trading
Read MoreFormer Pinnacle Marketing Director Aly Lalani is one of the key stakeholders behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. In a new
Read MoreAhead of Betting on Sports 2017 (12-15 September), Enda Gaffney from Mr Green, part of the ‘Head of Sportsbook‘ session at this week’s event, spoke to SBC News about what he’s looking forward to at #boscon2017 and what sports partnership
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