Metric Gaming has agreed a fresh partnership, that is to see the firm supply its golf pricing solution to digital entertainment and sports betting company BetBright.
The sports betting technology, software and services organisation details that its service “offers operators the chance to differentiate themselves from rivals in an increasingly competitive market”.
Giving customers access to a broad selection of in-play betting options across outrights and other 72, 18 and hole-by-hole markets, the service also enables golf fans to their expertise to the test across a variety of major PGA and European tour events throughout the year.
Owen Duffy, Product Manager at BetBright, said: “We are delighted to have integrated Metric Gaming’s golf solution. We see Golf as an important element of our overall customer proposition and we look forward to a successful partnership with Metric in to the future.”
Available on a standalone basis through the Metric modulus platform, the company’s proprietary golf and racing products provide “cost effective access to customisable products”.
Accessible as either a fully managed or feed-out service, plans to launch a fully managed football product later this year were also detailed, which will encompass a create-a-bet solution.
Jim Supple, Chief Operating Officer at Metric, said: “We are delighted to partner with another fast-growing and forward-thinking brand like BetBright. Metric’s cutting-edge Golf product will complement BetBright’s existing product range and support the impressive momentum the company has achieved to date.”
This follows news earlier in the week that BetBright has entered into an agreement with Betradar, in a deal that sees the firm set to utilise its Managed Trading Services (MTS) division.
Detailing that it is to engage in selective trading in key sports for the Dublin based operator, it was also noted that its fully managed outsourced trading solution offers various degrees of support, including fixtures to resulting, odds compilation and risk management.