Leading football statistics website WhoScored.com has reinforced the “quality and credibility” of its data-based Man of the Match market by partnering with Betfair.
Betfair has become the second bookmaker after BetVictor to utilise the ever-popular market, which has caused a surge in betting activity and proved a real hit with fans for its objectivity.
The market, which will cover the remainder of the Premier League season and offers supporters the chance to make money on the highest rated player in different matches, is based on statistical data rather than subjective pundit opinion.
Cristiano Acconci, WhoScored.com’s Co-Founder and CEO, said: “Having our Man of the Match market on two bookmakers really shows the quality and credibility of our ratings system.
“This market also allows all football fans to join without being betting experts, it’s a fun market to bet on with very favourably odd margins.”
WhoScored.com’s Man of the Match market is based on a ratings system designed to analyse over 200 raw statistics collected by Opta, part of the Perform Group, with updates made live.
WhoScored.com is one of more than 50 major affiliates attending this week’s Betting on Football conference, held at Stamford Bridge, the home of Chelsea FC, from 20-23 March.