bethard group becomes the latest to join ibia

bethard group becomes the latest to join ibia

by 17.09.2019 0 comments

Bethard Group has become the latest gambling operator to join the recently rebranded International Betting Integrity Association (IBIA) which will see the duo work together to work together to monitor integrity and betting activity.

Under the new partnership, Bethard Group’s two sports betting brands Bethard and Fastbet will now feed into the association’s global monitoring and alert system. 

Khalid Ali, Secretary General of the International Betting Integrity Association, said: “The inclusion of Bethard is another important landmark in the association’s growth and further cements our reputation as the home of responsible operators committed to protecting the integrity of sports betting markets. Our global monitoring and alert platform continues to expand and I am delighted to welcome Bethard to the association.”

The deal continues the association’s membership growth, which now includes around 50 online and retail brands. 

Erik Skarp, CEO of Bethard, added: “We have once again proven our commitment to support the fight against the manipulation of sports. As a company we firmly believe that co-operation and collaboration is the only way to combat sports manipulation. We have always done our best to build a strong partnership with industry stakeholders. 

“Protecting our growing betting brands from manipulation is a core component of our corporate policy to ensure that our consumers are able to engage in a fair and safe betting market. No other body has the combined scope and strength of the International Betting Integrity Association’s alert platform and policy engagement with sports and regulatory authorities to help facilitate that.

“Membership of the world’s leading integrity body corresponds with our vision to take Bethard to the top of the regulated sports betting market.”

Bethard Group will be represented in ‘high-level policy discussions’ by the IBIA while also gaining access to its monitoring and alert platform – an anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. 

The association has longstanding information sharing partnerships with sports and gambling regulators to utilise its data and prosecute corruption, representing the sector at high-level policy discussion forums such as the IOC, United Nations, Council of Europe and European Commission.

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