betway extends sponsorship of mibr brazil esports partnershipby Joker 26.01.2021 0 comments
Betway has extended its sponsorship of Brazilian pro-Counter-Strike team ‘Made in Brazil’ (commonly referred to as ‘MIBR’) for a further year.
The sponsorship extension marks the fourth consecutive year that Betway will serve as team sponsor of MIBR, recognised as Brazil’s oldest and most successful esports franchise.
The renewal will see the Betway brand continue to feature on the front of MIBR’s tournament jerseys.
Betway currently serves as MIBR longest sponsorship to date, having helped team founder and coach Ricardo “DEAD” Sinigaglia revive the pro CS:GO team in 2018.
Adam Savinson, Head of Esports, Betway, said, “In 2018, we had the great honour of becoming founding partners of MIBR, helping to re-launch this legendary brand. Today, we are renewing our agreement to continue our fantastic relationship, at what is a really exciting time. We’re looking forward to continuing to offer great insight and entertainment to CS:GO fans in Brazil and around the world.”
The partnership will see both parties continue to collaborate on exclusive content and brand activations throughout the year.
During 2020, Betway hosted two MIBR exhibition events ‘MIBR Stars’ and ‘Lobby das Estrelas’ which saw MIBR’s CS:GO players and influencers compete against each other across a range of fan favourite prizes.
Backing Betway, Yuri “Fly” Uchiyama, Director Of MIBR said; “We are very happy to continue our partnership with Betway. As MIBR prepares yet again to play in the biggest tournaments in the world, our partnership with Betway and their continued support of the CS:GO community, particularly in Brazil, has helped us grow the largest, most passionate, and engaged fan base in the world. We look forward to working with Betway to keep building and developing new fans and future talent.”