Betway launches new cinematic advertising campaign”>Betway launches new cinematic advertising campaign 7 AugustBetfair expands US portfolio with the addition of Colossus Fracpot 7 AugustToday’s Football Tips: Truro tops the list for cash out searches 7 AugustCheckd Media adds to affiliate consolidation with Oddschanger purchase 7 AugustGaming machine stakes reduction blocked by Treasury – reports 7 AugustXL Media’s Ory Weihs addresses the new business landscape for affiliates at #boscon2017 7 AugustAri Lewski – Digital Sports Tech – Taking request a bet markets to the next level with QPAs 7 AugustWorldpay CEO brought in to replace Corcoran at Paddy Power Betfair 7 AugustLottomatica launches new affiliate program for Italian portal 7 AugustMayweather vs McGregor breaks Betfair betting records 7 AugustClarion launches new hub for ICE visitors 4 AugustAntigua calls for WTO resolution with US after the dropping of Calvin Ayre charges 4 AugustCoral extends partnership with Middlesbrough 4 AugustBetfred uses Stuart Pearce again for new season football campaign 4 AugustPaysafe board recommends £2.96bn offer from CVC and Blackstone 4 AugustHiPay and Play’n GO to sponsor official networking party at #boscon2017 4 AugustLadbrokes joins Sheffield United’s Premier League mission 4 AugustEasyodds CEO James Garmston: The who’s who of the operator and affiliate world at #boscon2017 4 AugustFootball clubs disengage with Facebook 4 AugustLottoland announces new agreement with ILS jackpot insurance 4 August‘Disappointing’ Sun Bets one of many impacts on Tabcorp balance sheet 3 AugustBetfair – Record breaking summer of betting on women’s sports 3 August888 Holdings capitalises on Google policy change for Android 3 AugustScott Longley – William Hill chief: ‘Drop TV ads’ 3 AugustNot so glorious: Betsafe squeezes into top ten at Goodwood 3 August‘Digitally Ready’ William Hill to ramp up marketing 3 AugustBetting Gods completes full relocation to Malta 3 AugustScientific Games appoints Leigh Nissim as B2B interactive lead 3 August188BET becomes official betting partner for Durham CCC 2 AugustDominic Matthews – SIS – Clear Vision on racing customer approach 2 AugustBetsafe shows horse racing focus with Tipster Challenge entry 2 AugustLadbrokes Coral appoints Jason Scott as Ladbrokes Australia CEO 2 AugustGlobal Operator CEO’s to discuss challenges of international betting industry at #boscon2017 2 AugustUSPGA Championship extends reach via Twitter and GiveMeSport 2 AugustMatchbook aims for ‘the next level’ following new investment 2 AugustCoral to become the official betting partner of Sunderland AFC 2 AugustLeicester Tigers launches mobile app powered by LeoVegas 2 AugustWilliam Hill hails revenue growth amid 11% drop in profits 1 AugustAmazon moves in on UK sports content securing ATP broadcast deal 1 AugustCurrency impacts effect ‘debt focused’ IGT Group’s Q2 2017 performance 1 AugustComtrade Gaming & Microsoft push industry innovation for EDIT Summer School program 1 AugustBetway donates pre-season shirt sponsorship to DT38 Foundation 1 AugustBookies.com’s Matthew Glazier – The relationship between operators and affiliates #boscon2017 1 AugustNew football season sees Sky Bet back Dribble ‘casual fans’ DFS games 1 AugustAll the twos: Videoslots teases MotoGP prize with Core Gaming 1 August‘The Avenue’ Central London announced as new home for William Hill Tech & Marketing 1 AugustPaddy Power appoints Joe Lee as Head of Trump Betting 31 JulyESI Forum in association with Digital Fuel to assess the esports gambling opportunity 31 JulyMarketing & Retention sharp bet-at-home hits H1 2017 heights 31 JulyBetting on Sports attendees advised to book early after surge in demand 31 JulyVegas portfolio gains see Boyd Gaming confident of hitting 2017 targets 31 JulyMybet’s Sean Keogh: industry is ‘over-delivering to consumers’ #boscon2017 31 JulyBetVictor & Realistic Games launch Liverpool FC ‘LFC Stars’ game 31 JulyIan Freeman – Kambi – “Outsourcing model is aligning with market forces” 31 JulyUS ambitions sees FanDuel shut down UK operations 31 JulyBetfred boosts betting shop content with The Racing Partnership deal 28 JulyGoWild prepares for UK launch having gained UKGC licensing 28 JulyZ Capital acquires US racing legacy news source Daily Racing Form 28 JulyJoey Barton has FA ban for breaching betting rules reduced 28 JulyNominations open for expanded SBC Awards 28 JulyRahul Sood – Unikrn – Betting on esports 28 July12BET serves up BWF Badminton World Championships partnership 28 JulyGrimey…Ladbrokes places Stormzy as early Mercury Prize favourite 28 JulyBulgaria’s National Lottery picks Kambi for ‘High Expectations’ 7777.bg sportsbook 28 JulyClarion boosts global affiliate portfolio acquiring Affiliate Summit Corporation 27 JulyGalaxy Gaming promotes Todd P Cravens to CEO 27 JulyScudetto Odds on the Rossoneri rapidly receding 27 JulyTracey Crouch – UK on track to become World Leader in sports Governance & Transparency 27 Julymybet nets Borussia Mönchengladbach ‘Co-Sponsor’ & ‘Betting Partnership’ 27 JulyDigitally strong Ladbrokes Coral confident of 2017 targets 27 JulyGolden Race reveals new mobile features for its ONLINE platform 27 JulyOPTIMA continues to build on prosperous year 27 JulyBet9ja Nigeria partners with Income Access for marketing expansion 27 JulyUnibet Italia gains full NYX OGS casino suite 26 JulyIGT secures new $1.5 billion loan agreement towards debt commitments 26 JulySporting Index rebrands to newly-formed ‘Sporting Group’ 26 JulyGrosvenor Casinos nets Fulham FC ‘Main Team’ sponsorship 26 JulyUKGC launches ‘Resolver’ consumer gambling complaints tool 26 JulyKambi looks forward following strong commercial gains in Q2 2017 26 JulyMarketing & acquisition savvy Kindred Group gains H1 2017 performance rewards 26 JulyFSB boosts platform content & data dynamics with Racing Post partnership 26 JulyRoger Tull departs Ladbrokes after 46 years 26 JulyWetten.com appoints Diane Dalli as first CFO 25 JulyPlaytech BGT boosts Terminal capabilities ahead of critical new European football season 25 JulyCoingaming bolsters operations with senior appointment hires 25 JulyESIC, ESL and Kindred Group to discuss pertinent integrity issues at Betting on Esports 2017 25 JulySBC Bookies’ Corner – The Premier League is back 25 JulyJohn Boyle hands Boylesports leadership to son-in-law Conor Gray 25 JulyPer Norman – ‘Debt-free’ Mr Green eyeing its acquisition move 25 JulyKristof Fahy departs as Ladbrokes Coral Chief Customer Officer 25 JulyOLG Toronto gambling tender to be ‘High Stakes’ for Caesars Entertainment 25 July21Bet ‘absolutely delighted’ with Gloucester partnership 24 JulyMGM confirms Marcus Glover as President of Borgata NJ 24 JulyBlackstone acquires majority shareholding in Clarion Events 24 JulyBritish punters swoon over Love Island markets 24 JulyTop Performer…Mr Green ‘Business 2.0’ strategy pays-off this H1 2017 24 JulySpectrum Gaming & Gaming Economics: Go West…The opportunities for European providers as land-based gaming meets online in US 24 JulyNorskespill Norway migrates to Finnplay open systems 24 JulyEU warns member states to get tough on gambling AML compliance 24 JulySIS agrees broadcast deal with Doncaster and Harlow 2016 30 Decemberbet365 lodges plans to build new facilities at Etruria Valley 30 DecemberDemographic segmentation limited for customer analysis 30 DecemberNektan records loss but takes growth momentum into Q2 30 DecemberBarton’s betting holds up Burnley move 30 DecemberForeign bookies target emerging Aussie players via social media 30 DecemberBlyth grandmother wins ‘Give the Gift’ competition on LeoVegas 30 DecemberWilliam Hill agrees programme sponsorship with ITV Racing 29 DecemberScotbet Chairman criticises over-regulation of high street bookmakers 29 DecemberCheshire-based player wins €7.4 million on NetEnt slot game 29 DecemberBHA should pay for photo finish error not bookmakers 29 DecemberRiccardo Mittiga – Sportito – DFS entry a no brainer 29 DecemberMecca Bingo invites all online players to join ‘£1 Million Game’ 29 DecemberPerform’s Simon Denyer recognised as a leading ‘sports innovator’ for 2016 by SportsBusiness 29 DecemberWilliam Hill expands virtual racing in Nevada 28 DecemberGAMEIOM goes live with Fortune Cats on William Hill 28 DecemberBetfair customer’s Christmas cashout miracle 28 DecemberThomas Hogenhaven – Better Collective – A SmartBets 2016 28 DecemberH20 Data to make a splash with traders 28 DecemberIrish TV3 Group secures four-year UK horse racing deal with RMG 28 DecemberYggdrasil player hits €3.3 million jackpot on Joker Millions 28 DecemberARC receives approval for Hilton Hotel at Doncaster Racecourse 23 DecemberChelsea defence secures In-Play support on Spiffx 23 DecemberRodrigo Duterte will shutter online gambling in the Phillipines 23 DecemberSIS exits licensing agreements to become sole race data provider 23 DecemberEveryMatrix secures content agreement with Norsk Tipping 23 DecemberAri Lewski – Digital Sports Tech – All hands on deck 23 DecemberPlaytech launches cross-border network with RAY and win2day 23 DecemberWorldpay predicts Boxing Day boost for online bookmakers 23 DecemberiGB Affiliate announces new conference format for LAC 2017 22 DecemberGoodboy wins second edition of R. Franco’s Game Weekend 22 DecemberNewbury coverage free to watch in over 13 million TV homes via Racing UK 22 DecemberValery Bollier – Oulala – The year gone by 22 DecemberStephen Harris of bettingexpert lands three winners at Ludlow 22 DecemberGuy Templer appointed Chief Operating Officer of Rational Group 22 DecemberKiron integrates Link2Win’s Supervivo on its Betman Online RGS 22 DecemberSportium becomes the 22nd regulated operator to join ESSA 21 DecemberWellbet announces multi-season partnership with Lega Serie A 21 DecemberGIG obtains gaming licence to supply its sports betting services 21 DecemberThe Racing Partnership agrees three-year deal with FRB 21 DecemberEveryMatrix signs deal to provide casino content to CEGO 21 DecemberBetfred’s Hulmes provides tips for a ‘cracking card’ at Ludlow 21 DecemberMartin Wachter – Golden Race – What 2016 meant to me 21 DecemberFresh8 Gaming provides tailored digital adverts for BetVictor 21 DecemberBTC starts new audio channel service for retail bookmakers 21 DecemberBaazov cites shareholder ‘premium’ demands for Amaya bid failure 20 DecemberGVC reduces net debt by selling payments processing business 20 DecemberBetVictor customer wins £223,000 from 20 fold accumulator 20 DecemberWilliam Hill makes COD not FIFA 17 its Christmas favourite 20 DecemberGlobal Reviews – Tips to optimise conversions in the online casino market 20 DecemberSun Bets signs deal to sponsor Stayers’ Hurdle at Cheltenham 20 DecemberShadow Bet launches affiliate programme with Income Access 20 DecemberDigital Sports Tech agrees to provide TopSport with Player Props 19 DecemberTAB combines retail and mobile betting with Check and Collect 19 DecemberBetConstruct secures another gaming licence in Romania 19 DecemberJacob Lopez Curciel – an operator must be Multi-Channel present 19 DecemberBetting on Football gets even bigger in 2017 19 DecemberLadbrokes Coral & William Hill eyeing Tatts wagering assets 19 DecemberBest Gaming Technology extends partnership with Stan James 19 DecemberThe Queen’s Christmas Address – Will she mention Meghan? 19 DecemberTabcorp found guilty of illegal new accounts promotion 16 DecemberLennart Gillberg – Spiffx – What 2016 meant to me 16 DecemberSmartBets from bettingexpert goes live with German version 16 DecemberSporting Index expects Chelsea to fall just short of record run 16 DecemberAdam Smith – Sky Bet backing the Northern Powerhouse push 16 DecemberVirtuals appeal to Millennial generation 16 DecemberBookmakers to deliver 325,000-strong petition of support 16 DecemberBetfred completes a £195 million refinancing package 16 DecemberPaddy Power Betfair strengthens customer data protections with Balabit 16 DecemberYggdrasil integrates full suite of video slots on Lottoland 15 DecemberEiG and BAC return to Berlin for 2017 conferences 15 DecemberStrategy change sees Packer drop all international ambitions for home comforts 15 DecemberConfident GVC ups 2016 special dividend 15 DecemberBettingpro – Festive Thinking…getting serious about SPOTY 2016. 15 December‘Tinder for betting’ Bookee wins industry ‘Brightest Minds Showcase’ at iGaming Entrepreneur Conference 15 DecemberReality Bites…Sky Bet’s Richard Flint warns UK racing of ‘unprecedented demographic challenge’ 15 DecemberGo West…Catena Media acquires US online gambling assets 15 DecemberProform Racing launches new bet, lay and trade finder app 14 DecemberWPBSA joins Sportradar integrity monitoring program 14 DecemberPacific Consortium makes firm £4.4bn bid for Tatts Group 14 DecemberTain adds 5,000 live sports events to sports betting service 14 DecemberWilliam Hill recommits to PDC World Dart Championship ‘Nine-Darter’ charity pledge! 14 DecemberEugene Delaney: Racing Post – Terminal Upgrade…why content matters! 14 DecemberGanapati sponsors seventh London Baby party during ICE 2017 14 DecemberStanleybet upgrades CRM capabilities with beehive partnership 14 DecemberYggdrasil agrees deal with online casino VoodooDreams.com 14 DecemberBetcade launches first mobile payments solution for gambling 13 DecemberOulala gains investment and makes two senior hires 13 Decemberbwin forms bespoke content partnership with the Press Association 13 DecemberGambleAware publishes breakdown report on problem gambling costs to UK Government 13 DecemberBHA panel finds trainer Jim Best guilty of stopping two horses 13 DecemberDavid Clifton – Licensing Expert – Affiliates (and operators) in the ICO’s firing line 13 DecemberBetBright ups personalisation & real-time capabilities with Qubit partnership 13 DecemberX Factor’s Matt Terry hot favourite for Christmas Number One 13 DecemberFortuna extends shirt sponsorship with Legia Warsaw 12 DecemberLoot.bet launches via UltraPlay and LiveSteam 12 DecemberWhy Not? GVC linked to Ladbrokes Coral takeover 12 DecemberMcDonald to be re-interviewed by Racing NSW about Astern win 12 DecemberVincent van ‘t Riet: NL Kansspel – Dutch Gaming Authority tightens enforcement measures 12 DecemberCherry eyes Nordic takeover with full buyout of ComeOn shares 12 DecemberThe importance for affiliates to use their audience 2015 31 DecemberGogglebox Scarlett’s the best bet for Celebrity Big Brother 31 DecemberThe Sunday Times names Betfair’s Breon Corcoran as “Business Person of the Year” 31 DecemberIndustry Snapshot – Overview 31 DecemberIndustry Snapshot – Gaming Machines 31 DecemberIndustry Snapshot – Remote Gambling 31 DecemberIndustry Snapshot – Betting Shops 31 DecemberWilliam Hill issues 2016 Willie Mullins warning 30 DecemberICE app will help attendees find their way around the Technopolis 30 DecemberSky Bet customer’s cash out Christmas joy 30 DecemberJim Mullen – Betting industry needs ‘clear air’ 30 DecemberDaily fantasy sports firms agree fast tracked court date 30 DecemberKelly Eden – TXODDS – 2015 Industry Review 30 DecemberINTRALOT has Acumen to target Kenya with mCHEZA 30 DecemberTotally Gaming Academy hopes to educate ICE visitors 29 DecemberPaul Witten – SIS – Greyhound Racing’s New Direction… 29 DecemberSky Vegas customer scoops £2.3 million prize 29 DecemberPutin seeks greater bookmaker participation for Russian sports 29 DecemberEnterra becomes EvenBet Gaming 29 DecemberVivien Kyles joins BHA board as Member Nominee Director 29 DecemberNetBet customer wins $4m jackpot 25 DecemberRetail & leisure guru John Jackson joins Playtech as Non-Executive Director 25 DecemberKentucky triples compensation claim against PokerStars to $870 million 24 DecemberPunchestown Racecourse secures €6.2 million redevelopment funding 24 DecemberJeevan Jeyaratnam – Super Soccer – 2015 Industry Review 24 DecemberYggdrasil Gaming obtains UK licences 24 DecemberTwitter verifies eSports players 24 DecemberTencent acquires majority share in Riot Games 23 DecemberFootball League and Sky Bet agree three year extension 23 DecemberYggdrasil launches with six new brands 23 DecemberPaul Petrie – McBookie – 2015 Industry Review 23 DecemberUnibet appoints Albin de Beauregard as new CFO 23 DecemberMarathonbet uses Gaming Mums for Boxing Day predictions 23 DecemberPaddy Power Betfair gets shareholders’ YES vote 23 DecemberMRG provides that Summary feeling with new digital form solution 22 DecemberJorn Starck appointed as new Executive Director of Alderney gambling 22 DecemberBetVictor customer’s Cash Out Christmas £40,000 win 22 DecemberNetplay TV looks to take over the Football Pools 22 DecemberKiron Interactive agrees deal with Mediatech 22 DecemberCaledonia Investments plc completes purchase of Gala Bingo 22 DecemberCherry acquires Moorgate Media Ltd and NorgesSpill.com 21 DecemberSri Lankan cricket match fixing investigation underway 21 DecemberFormer NBA Star Rick Fox buys eSports Team 21 DecemberPlatini and Blatter banned by FIFA ethics committee 21 DecemberScott Longley – Don’t panic…Ladbrokes-Coral faces up to the competition authorities 21 DecemberIOC launches ‘Olympic Movement Code’ to prevent sports manipulation 21 DecemberIntertain Group governance fights back against Spruce Point mismanagement accusations 21 DecemberRoy Keane settles Paddy Power ‘Braveheart’ claim out of court 21 DecemberKenyan sports betting boom continues with mCHEZA launch 18 DecemberPokerStars rolls out BetStars version 1 18 DecemberOEG completes UAB Orakulas sports-betting operator acquisition 18 DecemberPaddy Power – Betfair clears UK CMA review 18 DecemberMickey Kalifa takes over as Sportech CFO 18 DecemberTony Kenny – William Hill hits bullseye with PDC World Darts Championship 18 DecemberClarion to buy 75% stake in £19.7m iGaming Business 18 DecemberLadbrokes CEO Jim Mullen – Current ABP stand-off does not benefit anyone 18 DecemberNetEnt games go live with Resorts Casino, New Jersey 18 DecembereSports platform Matcherino raises $1.25m in seed round 18 DecemberBetfred launches Apple Watch app in partnership with Degree 53 17 DecemberBetdigital plans major games drive in 2016 17 DecemberUKGC launches Sports Betting Integrity Forum website 17 DecemberDraftKings delays UK launch to early 2016 17 DecemberBoyleSports partners with EveryMatrix to launch BoyleVegas 17 DecemberNathan Griffin – FootballBingo – High Drama, Low Cost 17 DecemberUK bookmakers expect £50 million William Hill Darts Championship 17 DecemberLadbrokes – Coral seeks UK CMA regulatory fast track 17 DecemberItaly reforms online betting duty to 22% 17 DecemberBlackFlag – Evolve Labs announces new eSports service 17 DecemberAdvertise with SBC for ICE 2016! 16 DecemberLondon Baby kicks off at the Café de Paris for ICE 2016 16 DecemberBetfair’s Ed Wray invests in Curve Fintech seed stage 16 December888 shuts down Lucky Ace Poker brand 16 DecemberBetting on Miss World 2015 16 DecemberBetconstruct’s core platform to go open source in 2016 16 DecemberScientific Games appoints Michael Quartieri as CFO & Corporate Secretary 16 DecemberWilliam Hill extends PDC World Darts Championship sponsorship till 2020 16 DecemberJim Dale – British Weather Services – Come Rain or Shine… 16 DecemberSvenska Spel extends licence but monopoly position will be reviewed 15 DecemberLazygamer eSports Award Winners announced 15 Decemberbwin.party shareholders green-light GVC acquisition 15 DecemberBetfair and TGP Games launch new tab 15 DecemberScott Longley – 2015 Review – UK Racing & bookies spend Christmas apart 15 DecemberPaul Caffery joins Gaming1 as International Business lead 15 DecemberSHUT UP… X Factor faces Stormzy assault for UK Christmas Number 1! 15 DecemberPhumelela and ARC announce media rights deal for South African horseracing 15 December37Entertainment takes GVC services claim to London ICC 14 DecemberLadbrokes Australia reactivates live betting functionalities 14 DecemberFanDuel and DraftKings to remain operational in New York 14 DecemberBetcade aims to become first ‘dedicated betting app store’ for Android users 14 DecemberCherry AB eyes 2016 Stockholm Nasdaq listing 14 December2015 Review: Valery Bollier – Oulala Games – Fantasy makes its mark 14 DecemberSIS extends streaming rights with Meydan Racecourse Dubai 14 DecemberYork Racecourse declines BHA’s ‘ABP Status’ sponsorship policy 14 DecemberRGT commissions Sophro to conduct research on causes of harm in online gambling 14 DecemberFormer Azubu Managing Editor to be named ESPN eSports Editor 12 DecemberFootball betting tips – Banker of the week: Derby v Brighton 11 DecemberBrazil allows for gambling debate but national framework still faces long road 11 DecemberWilliam Hill sees ‘Heavyweight’ action on Anthony Joshua beating Dillian Whyte 11 DecemberBetsson AB appoints former Google Europe Executive Marion Gamel as new Group CMO 11 DecemberSnow to become acting Chief Financial Officer at Ladbrokes 11 Decembermybet secures €5 million fund raising through convertible bond 2014 31 December2015 can be the year for the revolution of sports betting in Nigeria 31 DecemberStates told they need realistic projections for igaming 31 DecemberGamCare chairman recognised in New Year Honours List 31 DecemberBwin to sell its social business at a €7m loss 31 DecemberPokerStars opens second live poker room in Asia 30 DecemberSenet Group launches prominent warnings on TV betting ads 30 DecemberBangkok rocked by police football corruption charges 30 December500.com board restructure sees Jeffery R. Williams appointed as independent director 29 DecemberBlack Boxing Day as bookies take £30 million battering! 29 DecemberForbes brands David Baazov as ‘King of Online Gambling’ 29 DecemberSIS appoints Bissett as operations manager 29 DecemberEveryMatrix extends casino content with Edict eGaming Merkur slots 24 DecemberLee Richardson – Gaming Economics – A Review of Gambling Corporate Acquisition in 2014 24 DecemberWilliam Hill CMO Kristof Fahy to depart in April 2015 24 DecemberGala Coral sells 47 UK bingo clubs to M&G Investments 24 DecemberWorld Darts Championship: William Hill will donate for every nine-dart finish 23 DecemberTony Fung acquires discounted Canberra casino 23 DecemberSafecharge acquires 3V Transaction Services 23 DecemberRichard Thorp – FSB Technology – 2014 Betting Industry Review 23 DecemberBet Advisor Form Table Week 9 – Xmas treats for Silenos 23 DecemberNSW government lifts betting restrictions to aid consumer rights 23 DecemberDerby Jackpots launches acquisition marketing program with Income Access 23 DecemberBetBright sponsors Cheltenham New Year race meet 23 DecemberNextGen Gaming launches slots inventory with Ladbrokes 22 DecemberSpain gripped by ‘El Gordo’ fever 22 DecemberDraftKings seals Houston Rockets fantasy partnership 22 DecemberRoy Clements – STATS – Speed and accuracy the watchwords for STATS 22 DecemberOnline gambling to be included in Fourth European Anti-Money Laundering Directive 22 December666Bet migrates to BetConstruct’s sports betting platform 22 DecemberRank Group names Martin Pugh as Mecca Bingo MD 22 DecemberChurchill Downs announces board resignation of Leonard S. Coleman, Jr 19 DecemberClarion Gaming launches dedicated mobile apps for ICE 2015 19 DecemberIOA Group invests in new central office 19 DecemberCoral unveils latest games TV advert 19 DecemberSTATS aiming for 10,000 in-play events 19 DecemberFederation of Irish Sport calls for betting receipts tax to fund sports development 19 DecemberCanada sports betting ruling poses further threat to US Pro Leagues 19 DecemberIchan strikes union deal to save Trump Taj Mahal 19 DecemberiGaming Business announces 2015 shortlist of IGB Affiliate Awards 19 DecemberIsle of Man introduces Double Duty Relief for licensed e-Gaming operators 19 DecemberEzugi unveils new games lobby & Hybrid Blackjack 18 DecemberMicrogaming expands mobile inventory with first real-money casino app on the Windows Store 18 DecemberCoral suspends market on Queen Elizabeth abdication announcement 18 DecemberMikael Pawlo resigns as CEO of Mr Green & Co 18 DecemberBet Advisor Profile – Darjio Belic – finding lower league value 18 DecemberTitanbet UK patners with talkSPORT 18 DecemberCzech Finance Minister looks to double taxes by 2016 18 DecemberSir Needham shows support for Belfast Casino 18 DecemberWilliam Hill expects record breaking PDC World Darts Championship 18 Decembergamigo AG selects Optimal Payments as alternative payment processor 17 DecemberTabcorp takes Victoria Gov to high court over AUS $686 million claim 17 DecemberWilliam Hill Launches new darts app for the PDC World Darts Championship 17 DecemberEuropean operators eye up Spanish market entry 17 DecemberEnetpulse InPlay sees new provider of live football data 17 DecemberChinese Security targets major crime syndicates in Macau 17 DecemberSkillOnNet launches Wild Crystal Arrows. 17 DecemberNottingham Forest scoops Sky Bet’s £250,000 Transfer Fund 17 DecemberCaesars Entertainment defaults on $225 million bond interest payments. 17 December888 confident of hitting corporate expectations 16 DecemberBoylesports remains “100% committed” to Dundalk HQ 16 DecemberBet Advisor Form Table Week 8 – Silenos hits his stride 16 DecemberGVC Holdings confident of hitting targets after strong Q4 2014 performance 16 DecemberOn a Tripp! James Packer’s Crown Resort secures control of BetEasy 16 DecemberICE 2015 Comment – Peter Bertilsson Metric Gaming – New Technology & Innovation in iGaming – 2014 Review 16 DecemberColossus Bets doubles HDA15 jackpot to £2 million 16 DecemberKiron launches new product inventory with Naga World Hotel 16 DecemberWilliam Hill slashes odds on a white Christmas 16 DecemberLas Vegas Sands appoints Robert. G. Goldstein as CEO 16 DecemberGameAccount Network completes NetEnt integration agreement for Italy 15 DecemberOptimal Payments confirms Keith Butcher departure as CFO 15 DecemberNew bwin app allows quick dives into blackjack 15 DecemberFestive Frenzy at Microgaming 15 DecemberEveryMatrix protects customers from DDOS with Prolexic 15 DecemberSportradar to monitor ice hockey betting patterns for IIHF 15 DecemberCAP.ORG – Targeting of Ads for Gambling Products 15 DecemberBetfred announces departure of Nightingale as Group Finance Director 15 DecemberJob of the Week: Java Developer 15 DecemberFianna Fail finance leader says delay of online betting levy is unacceptable 15 DecemberCommittee of Advertising Practice publishes UK gambling advertising review 15 DecemberCoral raises £10,000 for Prostate Cancer UK 15 DecemberEzugi launches live Casino studio in the Grand Dragon Casino 12 DecemberUI can hold the key to holding customers longer 12 DecemberSafeCharge acquires CreditGuard for $8 million 12 DecemberJesse Schule – The NFL Master- Bet Advisor Profile 12 DecemberSkrill adds 1-Tap to SBOBET verticals 12 DecemberBoylesport re-brands and launches new marketing for UK push 12 DecemberRussian regulator instructs Google to remove all gambling advertising 12 DecemberVienna Court gives back €440,000 to gambling addict 12 DecemberThe Bet Advisor Revolution 11 DecemberScientific Games elects Haddrill as Vice Chairman of the Board 11 DecemberHong Kong International Races free to watch & live on Racing UK 11 DecemberUnibet & Betsson scoop top prizes at Gaming App Awards 11 DecemberRichard Peters – Sports Revolution – The In-Stadia Experience 11 DecemberUniversal Pictures’ The Invisible Man Revealed as NetEnt’s latest branded slot 11 DecemberNorway set to strengthen online gambling protections 11 DecemberTrump Entertainment settles New Jersey payments with Betfair 11 DecemberFull conference schedule announced for the LAC 2015 10 DecemberPerform agrees $500 million media rights contract with WTA 10 December12 new operators apply for Spanish DGOJ licences 10 DecemberLoyalty card problem gambling rates not representative of population 2013 30 DecemberPaddy Power Launch ‘Personalized’ App Campaign 28 DecemberNordicBet.com Stops Wagering Outside of Scandinavia 23 DecemberCricket Australia Set Up Anti Corruption Unit 23 DecemberWilliam Hill To Stick With Gibraltar 20 DecemberEveryMatrix Appoint Roee Weinberg as Lead Product Manager 20 DecemberBragbet Become Betting Partner to the Northern Ireland Football League 20 December888 On Course to Hit 2013 Targets 19 DecemberWin a World Cup Shirt – SBC Survey! 19 DecemberBet-at-home Extend Schalke 04 Partnership 19 DecemberPaddy Power Acquire Hacketts 18 DecemberMybet Appoint Sven Ivo Brinck as Chief Executive. 18 DecemberCoral.co.uk Renew Sponsorship of Welsh Grand National 17 DecemberProfit Surge Sees Betfred Plan Expansion 17 DecemberDon Best Sports Goes Live With NBA In-Play Trading 17 December67 Gaming Debutantes at Sensational ICE 2014 16 DecemberEndemol Invest $13m in Plumbee 16 DecemberOlybet – Granted Gaming Licence in Lithuania 16 DecemberPIMS-SCA Launch Prize Pad Vault Game With Empire Casino 16 DecemberOlybet – Granted Gaming License in Lithuania 13 DecemberGraham Wood – Match Fixing’s Blurred Lines 13 DecemberSportradar Acquire Spengler Cup & WAFF Football Championship 13 DecemberWilliam Hill Relaunch Affiliate Platform on NetRefer 12 DecemberLondon Baby Registration Now Open 12 DecemberGet Ready For London Baby! 12 DecemberWorld Media To Attend ICE 2014 12 DecemberSkrill Exit Canadian iGaming Market 12 DecemberPlumbee – Mirrorball Slots Reaches 1M Facebook Likes! 11 DecemberNETELLER Lotus Formula 1 Training Day! 11 DecemberFreebets.com – bet365 Best in November for Money Back Promotions 11 DecemberEasyodds.com Launch New Website 10 DecemberGameOn Sign Three New Acquisition Clients 10 DecemberPMU to Display Live Odds Via TV Scanning 9 DecemberICE 2014 – Raf Keustermans on Mobile Gaming Development & Innovation 9 DecemberSBC Talks ‘Easy Business’ With Isle of Man Egaming Manager- Ray Davies 9 DecemberBetradar Integrate Virtual Football League 9 DecemberManila Networking Social – Charity Update 5 December888Sports Launch ‘Bet You Can’ Campaign 5 DecemberNew Jersey Governor Fights For Sports Betting 5 DecemberRich Roberts Joins Sportech as a Non-Exec Director 4 DecemberSerbia FA Partner with Sportradar 4 DecemberBetfair Publish Positive Net Earnings for Q3 2013 4 DecemberBetTech Gaming Partners with Microgaming Quickfire 3 DecemberICE 2014 – Bally’s Bill Wadleigh on Game Design & Development 3 DecemberSocial Gambling Platform TradeFight Begins Trading 3 DecemberIncome Access Partners Shine at EGR Awards 3 DecemberICE 2014 – Chasing Records With Marketing Campaign 2 DecemberSBC Asia – Manila iGaming Social Round Up 2 DecemberMatchbook.com – offer 0% Commission on Soccer Markets 2 DecemberBetfair Lift off With Evel Knievel Mobile Game 2 DecemberPicklive Announce Daily Fantasy Sports Launch with The Telegraph 29 NovemberSBC London Christmas Social Round Up! 29 NovemberFrançaise des Jeux (FDJ) Extend Sponsorship of UCI Cycling Team 29 NovemberBoylesports Purchase Dublin’s Tom Flood Bookmakers 28 NovemberSBC Interview – Francis Osei-Amoaten Discusses Matchbook’s Relaunch 28 NovemberFabula Games Kick-Off With Mobile Virtual Currency Betting 28 NovemberBelgium’s Starbet Selects SBTech 28 NovemberFinal Day Of Registration For The SBC Manila Social! 27 NovemberOffside Gaming Partner with Parlay Games 27 NovemberREALISTIC Games Teams up with Race Trainer Ruth Carr 26 NovemberICE 2014 Interview – Tatem Games Igor Karev on Monetization of Social Games 26 NovemberMatchbook Goes Mobile With iPhone App 26 NovemberFootball Pools Record Breaker Jackpot is Hit 25 NovemberFinal Day For SBC London Christmas Social Registrations! 25 NovemberRacing Post Backs ICE 2014 25 NovemberAsian Football Confederation Partner With Sportradar 22 NovemberContorabet.com Launch With EveryMatrix 22 November£400,000 Football Pool Jackpot This Weekend 21 NovemberICE Totally Gaming Launch Mobile App 21 NovemberOfcom Reports – UK TV Gambling Advertising Soars 21 NovemberBetfair Launch ‘Cash Out’ Dynamic Tv Campaign 20 NovemberSBC Manila Social 29th Update – Typhoon Haiyan Fundraiser! 20 November2013 – Year Of The Perfect Storm For Mobile & In-Play 19 NovemberSBC Gets The Lowdown On ICE 2014 19 NovemberComeOn.com Enrage Affiliate Community With Dictatorial Advertising 19 NovemberPaddy Power Hit By Negative Sporting Results 18 NovemberICE Confirmed As the World Centre of Gaming Commerce 18 NovemberLadbrokes Chairman Buys £50,000 of Company Shares 18 NovemberWilliam Hill Begin Search For Replacment of Ralph Topping 15 NovemberSBC Talks Data Analytics With Manx Telecom’s Fergal McKenna 15 NovemberGreek Blackout Hits bwin.party Profits 15 NovemberFrench Pick Up For BetClic Everest 14 NovemberSBC Christmas Social Nov 26th – Update 14 NovemberSportech Announce Strategic Progress in 2013 14 NovemberFreebets.com See’s Paddy Top The Money Back Charts! 13 NovemberBetclearer Launch New Operation with LVS Platform 13 November123Racing Opens As Licensed Operator in North Dakota 12 NovemberSBC Attends MatchBook.com Re-Launch Party! 12 NovemberComTrade Gaming Awarded GSA Certificate 12 NovemberSouth African Gaming Revenues on the Rise 12 NovemberGenoa CFC Participate in Sportradar Betting Integrity & Anti-Match-Fixing Workshop 11 NovemberPIMS-SCA Presents New Software for Digital Development 11 NovemberTotelFootball Wins Another iGaming Venture Pitch 8 NovemberSBC Interview with Jesse Learmonth – President of Bet Smart Media 8 NovemberLadbrokes Launch Betting Exchange! 8 NovemberMybet Showcase Sports Betting Growth in Q3 2013 Report 7 NovemberSGC Blog – Venture Funding For Social Gaming 7 NovemberSGC Blog – The Conversion Funnel 7 NovemberSGC Blog – Morgan Stanley – Size & Potential of Social Gambling 6 NovemberSGC Blog – SGA + ISGC Regulation Presentation 6 NovemberManx Telecom sponsors iGB Social Gambling Conference 2012 21 DecemberSBTech enters African market with exclusive deal! 23 NovemberSOCCER ROULETTE – LIVE BETTING LIKE NEVER BEFORE 6 NovemberSBTech wins ‘Best Online Betting Platform’ award at BEGE 6 NovemberSPONSORS LINE UP FOR SBC XMAS SOCIAL! 1 NovemberSoftmedia appoints PR & Marketing firm 23 AugustCoral Tops Qubit ‘UK Bookmaker Website Usability Report 2012’ 10 MayBoylesports sign with Buzz Sports to integrate ZonePlayTM online 1 MayCitibet offers 20% Discount on Advertising Quiz 19 AprilInPlay Matrix sign with Buzz Sports to launch ZonePlay into Asia 6 AprilIs Social Media disconnecting us from the real world? 24 MarchmGaming Summit in London on the 25th of April 28 FebruaryPinterest, Porninterest – so what about sportsbets interest or Pokerinterest? 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Betway has launched a new advertising campaign which takes a lead from the golden age of cinema. The campaign created by Above+Beyond, breaks with category conventions and is the second campaign by the agency under the ‘for the love of the game’ platform.
Breaking on 6 August, the campaign will feature six 30 second tv advertisements as well as online video adverts in multiple time lengths. The campaign features two main story lines ‘Temple’ and ‘Lair’ which both were produced using Above+Beyond’s Modular approach, an approach that allows for the utilisation of multiple story lines and narratives.
The campaign was delivered by some of the leading talent in the film-making world. Hanna Maria Heidrich, the director of the ads, is breaking into the UK, following her work on campaigns for Trivago and Stella Artois.
Tim Maurice-Jones, the director of photography, was Guy Ritchie’s DOP on films including Sherlock Holmes and Snatch, as well as Kick-Ass 2 and The Woman In Black.
Marketa Korinkova, the set designer on Casino Royale and The Chronicles of Narnia among others, used techniques honed on Hollywood sets to create the Temple and Lair interiors in the Betway films.
Anthony Werkman, marketing and operations director at Betway, said: “After a very successful campaign with ‘for the love of the game’, it’s great to be continuing our work with Above+Beyond and our latest ad is very exciting.
“We’ve brought in an extremely talented and very select group of individuals to work on this latest campaign and we’re delighted with the outcome.”
David Billing, the executive creative director at Above+Beyond, said: “For this second year of ‘for the love of the game’ it really feels like the dream team has come together. We were hugely lucky to happen on Hanna Maria just as she’s landing some big projects in the UK. And we were blessed with the quality of the team around her.
“We’ve had another year to live with the characters and explore the cinematic worlds they can inhabit, and it feels like it’s paid off with the most visually ambitious, funny and engaging campaign we’ve created for Betway yet.”
The video is available to watch here.
Are your marketing efforts on a par with Betway’s? Make sure everyone knows about it by entering the running for the Marketing Campaign of the Year at the SBC Awards. Put in your nomination here before Friday 22nd September.