Igaming platform provider BtoBet will bolster its virtual sports portfolio across emerging markets after it entered into a new partnership with virtual sports content firm Global Bet.
Under the terms of the agreement, GlobalBet’s Pro-Series content will be used to bolster BtoBet’s virtual sports portfolio in markets including Latin America.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, highlighted that Global Bet’s extensive virtual sports content will add more value to BtoBet’s content portfolio, with its ‘high-end visuals and life-like elements’ which make its games ‘among the most sought after virtual sports games’.
According to a BtoBet statement, the platform provider will benefit from Global Bet’s 3D visualisations, sounds and dynamic events, coupled with the logical behavior of virtual athletes.
BtoBet explained that it is these features which drive the games’ popularity and engagement among users.
The firm’s virtual sports product architecture allows for an omni-channel experience across all platforms, channels and devices through a single account and wallet system, unifying the betting experience on both retail and online channels.
Welcoming the company’s partnership, Global Bet CEO Daniel Grabher stated that both companies share the common goal of delivering an ‘unrivalled betting experience through innovation’.
He added that through this strategic partnership, Global Bet will be poised to deliver its products to BtoBet’s partner portfolio in emerging markets, such as Latin America and Africa, allowing the company to further its growth in a short span of time.