Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer.
As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy.
Having worked for the likes of Betsson, as Sportsbook Product Manager for the Betsafe brand, he also now leads a successful affiliate network and lead generation engine, as well as a digital marketing agency and affiliate websites.
“I’m excited to join ConversionBet at a time when operator’s modern-day acquisition strategy no longer can rely on just traffic volume to create profitable conversions,” said Fedotov. “ConversionBet is on the verge of a revolution.
“I haven’t seen an opportunity like this in a long time to help aid in a lucrative space taking off, and I truly believe ConversionBet is leading the charge of true onsite and off-site personalisation.”
ConversionBet Founder and CEO Dan Morrison, who hailed the appointment’s importance as the company evolves from a successful start-up into an operational enterprise company, added: “We have long been working towards making onsite remarketing campaigns is increasingly sophisticated.
“ConversionBet uses data we’ve gathered through generating millions of user interactions to make it easy to locate your target and hit it first time, zeroing in on where your campaigns will have the most impact and showing you what approach to take. This has a direct positive impact to the affiliates that initially send the traffic.”