An enlarged CrownBet has confirmed the appointment of Mark Gay as Chief Digital Director (CDD).
Gay replaces incumbent Steve Maidment, who announced his departure from the Australian online bookmaker earlier this year.
A seasoned technology and enterprise strategist, Gay joins CrownBet’s executive leadership team from Australian online retail bank ME (Members Equity), where he served as Chief Intelligence Officer (2015 – 2018).
Directly reporting to Chief Operations Officer Nick Tyshing, Gay will be a key stakeholder in driving CrownBet’s enlarged vision, with the bookmaker having secured Toronto TSX-listed The Stars Group Inc as its new majority shareholder (transaction completed February 2018)
Furthermore, as digital lead Gay will maintain an instrumental role in the integration of CrownBet’s recently acquired William Hill Australia division, an AUS $300 million deal completed this March.
Presenting initial enterprise targets, CrownBet and Stars Group governances seek to deliver AUS $50 million in cost savings per year beginning in 2019, as deal stakeholders seek to become Australian biggest online betting group.
Mark Gay is expected to take up official CDD duties on 18 April and will be based out of CrownBet’s Melbourne headquarters.