EnergyBet has announced an official partnership with former world cruiserweight and world heavyweight boxing champion David ‘The Hayemaker’ Haye.
Haye, a star on the ‘Bookmaker Ambassador’ panel at last year’s Betting on Sports conference, will be wearing EnergyBet branded apparel for his heavily anticipated fight against Tony Bellew at the O2 Arena tomorrow night.
The agreement, which is a result of a collaboration between Hayemaker and Entourage Sports & Entertainment, is also reflective of Haye’s heightened profile within the gambling industry since appearing at the SBC organised conference last September.
The partnership will provide EnergyBet with powerful exclusive content to share with their customers, and a few of them will even be joining the EnergyBet team at the O2 Arena on Saturday, to lend their support to Haye in person.
Marcin Sapinski, CEO at EnergyBet, said: “We’re thrilled to be working with David on this mega fight in London. Having secured exclusive content as part of this agreement, we plan to use this association to grow our brand awareness in the UK. Everyone is looking forward to this fight, especially the team at EnergyBet, and we’re rooting for David to come out victorious.”
Haye commented: “From the moment I step into the arena on fight night, hear the ring walk music kick in, look around and feel the Energy of the capacity crowd, I know exactly how the night will unfold. Nothing can compare to that feeling and it is what fuels those KO Hayemakers. I’m delighted to have agreed a partnership with EnergyBet, which will give their followers behind the scenes exclusive content.”
Nicole Macdermott, Hayemaker Boxing Head of Commercial, and Paul Brighten, CEO of Entourage Sports & Entertainment, commented on the new partnership: “We are delighted to have worked in partnership to bring together the world’s most explosive boxer, David ‘The Hayemaker’ Haye and the most dynamic new betting company in the UK market in EnergyBet.
“We look forward to continuing our working relationship during an incredibly exciting time for Heavyweight boxing along with delivering a mutually beneficial partnership for the duration of the agreement.”
SBC’s next event, the Betting on Football conference at Stamford Bridge on 3-5 May, will also include an ambassador panel featuring one of the biggest personalities from the world of football. Find out more about the event here.