Rizk.com has expanded into the esports, unveiling its latest sponsorship deal with the globally operating Finnish ENCE esports team.
The iGaming operator flagship brand of Gaming Innovation Group (GiG), has outlined that the partnership is a natural fit for the group, with both firms sharing a very similar ethos and understanding. Additionally, with the rise in popularity of esports in general and the recent launch of Rizk sportsbook, the timing for this branding opportunity couldn’t have been better.
Robin Reed, CEO of GiG commented: “ENCE is very happy to be working with Rizk, paving their way to the wonderful world of eSports. With a rapidly changing and growing industry, we are here to support Rizk to take the right steps in getting involved in esports. Rizk is a tremendous partner for ENCE as it’s backed by a forward thinking and innovating iGaming company.”
ENCE is a professional Finnish esports team. Players compete in online gaming tournaments worldwide which include games such as Starcraft 2, Hearthstone, Rainbow Six: Siege, Overwatch and Counter-Strike: Global Offensive.
The Rizk logo will appear on ENCE’s website and merchandise. Since online gambling is illegal for under 18s in many countries where fans are based, the two jointly decided that it was appropriate not to include the Rizk logo on any merchandise worn by Sergej (Jere Salo), who is a player aged under 18, as a measure to encourage responsible gambling.
Commenting on the partnership, Joona Leppänen Marketing Director at ENCE outlined: “The team is playing at ESL One Cologne this weekend which will host players, talents and fans for a whole weekend of esports.”