grandmaster carlsen leads team kindred at the fide corporate chess championship

grandmaster carlsen leads team kindred at the fide corporate chess championship

by 19.02.2021 0 comments

Chess Grandmaster Magnus Carlsen will represent ‘Team Kindred’ at the inaugural edition of the ‘FIDE Online World Corporate Chess Championships’. 

This weekend (19-21 February), world chess governing body FIDE will host its first corporate championships with a reported 288 company teams registered, as 1,467 players compete to win the online rapid chess tournament.

Kindred Group has confirmed its tournament participation registering its team of four players including Carlsen, recognised as the ‘Mozart of Chess’ having become the game’s youngest Grandmaster at the age of 13.

Carlsen has served as brand ambassador of Kindred’s flagship sportsbook Unibet since 2020, a partnership announced following his successful defence of the FIDE World Championship against American challenger Fabiano Caruana.

“We are very excited to strengthen our team with our Unibet ambassador Magnus Carlsen.” said Jasper Tambini, marketing intelligence analyst and captain of Team Kindred.   

“At Kindred, many employees have through Magnus’ collaboration with Unibet found an interest for the game. The creativeness and the playful approach to precise execution that chess brings is something our employees can relate to in their daily work.”

Kindred will not be the only team to feature a Grandmaster at the tournament, with FIDE disclosing pro-players Ian Nepomniachtchi (Sberbank) Vladislav Artemiev (Aeroflot), and Anish Giri (Optiver) among the tournament’s participants.   

Hosting its first corporate championships, FIDE anticipates a weekend of intensive chess play, confirming  Amazon, Samsung, Ford, Microsoft, Gazprom, Facebook, Siemens, Dell Technologies, Bosch, Airbus, IBM, Boeing, Sony, Intel, ArcelorMittal, Equinor, HP, Twitter, Goldman Sachs, Morgan Stanley, Vodafone, Sberbank, American Express, Deutsche Bank, UBS, Oracle, Credit Suisse, and Airbnb amongst the companies competing in the online tournament.  

 “This tournament will be a fun break from my own daily tournaments and I look forward to representing Kindred Group in the games toward some of the biggest companies and brands in the world. There are many teams competing and for me the level of competence in some of them is surprisingly high.” Carlsen commented. 

“I am impressed by the enthusiasm the team of Unibet and Kindred shows when it comes to chess and I know that they have many competent hobby players within their organisation”.

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