income access expands compliance dynamics rightlanderby Joker 17.04.2018 0 comments
Expanding its advertising compliance capabilities, Income Access (Paysafe Group) has partnered with affiliate due-diligence software provider Rightlander.
The partnership will see Rightlander software utilised to monitor and scan Income Access network affiliate websites, making sure marketing inventory (content, links, promotions etc) are fit for Income Access client compliance demands.
Rightlander’s due-diligence software has been developed by veteran former industry affiliate Ian Sims (MD), seeking to reduce growing compliance costs and resources for industry marketing stakeholders.
Sims commented on the Income Access partnership: “We are delighted to partner with a brand like Income Access, having worked with them as an affiliate for more than a decade. We feel our combined services will support affiliate programmes to better manage their advertising campaigns and support affiliates to stay compliant.”
Designed to significantly reduce the manual checking of affiliate sites, Rightlander’s technology scans and analyses content and links, and provides detailed reports, including both link and brand mentions. Rightlander also locates and reports domains with brand mentions of which operators may be unaware.
Backing Rightlander as a new partner Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, said: “Ensuring regulatory compliance and responsible affiliate marketing practices are vitally important focuses for Income Access and the wider iGaming industry. We’re therefore excited to partner with Rightlander, whose product will provide operators with a cutting-edge software, custom-built for affiliate marketing’s future.”