Johan Styren former CEO of LeoVegas and Valentin Alsen, ex-marketing lead for Catena Media have teamed up to launch Dilanti Media, a Malta-based industry marketing and player acquisition services provider.
Dilanti Media is Styren’s first venture since leaving Stockholm-listed online gambling group LeoVegas AB in August 2017.
Speaking to industry media, Styren has detailed that Dilanti will develop in-house technologies to initially enhance industry affiliate marketing and player acquisition disciplines.
“We are a technology company within the marketing space. While we assist our clients with new customers, the edge in our business is fully based on our SEO platform with cutting-edge technology, which can do innovating tasks such as measuring the value of our content based on user interaction data and then in turn, adjust the content on the website to always show content that is valued by visitors.” Styren commented,
Launching Dilanti Media, Styren and Alsen target initial growth within the online gambling/betting and Fintech sectors.
At present, both Styren and Alsen have chosen decline outside investment in Dilanti Media, choosing to focus on delivering the firm’s technology platform.
Entering the industry’s affiliate marketing space, Dilanti has acquired its first website in Gamblinginformation.com, which will act as the firm’s initial flagship property.