Following an internal review, Industry affiliate marketing and player acquisition group KAX Media has rebranded to Gambling.com Group.
The affiliate marketing specialist has rebranded to better represent its legacy domain Gambling.com and to better communicate its business services.
The new name only applies to the Group’s holding company. The Group will continue to use the KAX Media brand as the name of the Group’s internal digital agencies located in Dublin, Ireland and in Tampa, United States.
Gambling.com became the Group’s largest website in 2012 and remains the company’s leading publishing asset, having grown substantially year on year for each of the last three years. The Group acquired the domain name for $2.5 million in April of 2011.
The high traffic legacy portal seeks to be the most informative news and review portal for online gambling sector. At present Gambling.com Group services 30 casino websites across 14 national markets in 8 languages.
In conjunction with the re-brand, the group has launched a new corporate website located at www.gambling.com/corporate.