Paul Mills joins SBC from Clarion Gaming to head up events portfolio

Paul Mills joins SBC from Clarion Gaming to head up events portfolio

by 17.07.2017 0 comments

SBC Global has appointed Paul Mills as Chief Operating Officer for its burgeoning events portfolio, which includes September’s Betting on Sports conference and exhibition, Betting on Football and the SBC Awards, now confirmed for Tuesday 5th December.

Mills is well known in gambling and exhibition circles after 15 years working on the ICE show and associated events. In his new role he is heading up the planning and operations of SBC’s betting industry focused events. He will be reporting into founder Rasmus Sojmark and MD Andrew McCarron.

Sojmark commented: “We’re delighted to have Paul join the team as he is popular and well respected across the gaming industry. With SBC Events growing rapidly year over year it was important to get someone of Paul’s ability in to take control and help guide the future direction of the company.”

Mills added: “After so long at Clarion, I felt it was time for a new challenge and was pleased when the opportunity at SBC arose as it meant I was able to remain in the gambling sector. SBC’s events have been getting increasingly popular over the past few years and I’m excited to now be a part of it.”

Mills started his career in events  and gaming with ATE working as part of the sales team on ATEI, ICE, EIG and the Betting Show. When Clarion acquired ATE, he moved into the operations department where he worked across Clarion’s wider portfolio of events and headed up the Trade Operations Team. Throughout this time he still was involved with the gaming department managing the operations and logistics across all the gaming events. Most recently he was responsible for creating and leading the Totally Gaming Academy.

McCarron added: “I’ve known Paul for many years so it’s great to have him on board. With Lizzie Blake leaving SBC, Paul will now have the chance to build up his team in order to improve our events even further. I want to thank Lizzie for being involved in SBC’s growth over the past 12 months.”

The first big task for Mills is the Betting on Sports Conference, which is being held at Olympia Conference Centre across 12-15 September, and the SBC Awards which will be held at HAC on 5th December.

Another new addition to Team SBC is Joe Streeter, who has joined the content division, which looks after news on,, and provides the news for Clarion’s portal. 

Streeter, who has a Masters in International Journalism, has joined SBC’s Greater Manchester Office and will work across the news portfolio.

SBC Events is part of SBC Global (Sports Betting Community), which works with industry leaders to develop the sports betting industry. Services include news coverage, knowledge creation, conferences and exhibitions, seminars and industry awards.

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