royal ascot anticipates highest global reach for 2019 festivalby Joker 18.06.2019 0 comments
The management of Royal Ascot has disclosed that its 2019 Festival will feature its highest international broadcast coverage, with festival programming made available to over 650 million homes worldwide.
Beyond extensive UK coverage offered by ITV and Sky Sports Racing, Royal Ascot programming will be broadcast in Japan, the US, China, Australia, France and the Middle East.
Regarded as the UK’s ‘most prestigious racing festival’, Royal Ascot races are set be streamed to 22 online bookmakers within the UK and Ireland as well as 9,300 retail betting shops.
In addition, around 25,000 international betting shops will be showing the races, which includes eight Group 1contests.
For US audiences, the festival will be broadcast by NBC, including Saturday race meeting which will be shown on the main NBC Channel with days one to four on NBC Sports Network – which could see Royal Ascot reach almost 80 million US households.
Royal Ascot management anticipates heightened interest from Japanese racing fans following the exploits of Deirdre ridden by legendary jockey Yutaka Take, competing for the Prince of Wales Stakes.
Nikkei Radio, traditionally the home of horse racing on the radio in Japan, will broadcast commentaries and reports nationwide.
Meanwhile, around 42 million homes in 17-countries across the Middle East and North Africa region will be able to access live coverage broadcast by Dubai Racing Channel and Abu Dhabi Sports.
The 2019 Festival, will again be streamed by Chinese entertainment platform Sina, making Ascot content available to a potential audience of 45 million viewers on Sina Sports networks.
Juliet Slot, Ascot’s Chief Commercial Officer, said: “We are very privileged in the UK to have a terrestrial free to air partner in ITV which is so committed to racing –illustrated no better than through their extensive coverage of Royal Ascot, the only racing festival to have every race covered live on ITV1.“Sky Sports Racing, new to Royal Ascot this year will provide coverage to 14m domestic customers and overseas, the Royal Meeting has never had such exposure”
“Coverage on NBC, now in its third year has expanded once again and it is very significant that Saturday will go out on the main network –the equivalent of ITV1 at home.
“This year will see remarkable engagement in Japan, and we have moved The Prince of Wales’s Stakes forward half an hour on the second day, to ensure it can be shown before midnight there.
“Our ambition to continue to grow our brand on the global stage is enhanced by such an extensive network of broadcast partners with unprecedented reach for the five days of the Royal Meeting.”