sky sports racing backs bhas step on track careers programme

sky sports racing backs bhas step on track careers programme

by 27.10.2020 0 comments

The British Horseracing Authority (BHA) has partnered with Sky Sports Racing to launch its new ‘Step on Track’ education and careers programme. 

Targeting 16-to-19-year-olds over the course of half-term (26-30 October), Sky Sports Racing will host a series of Zoom sessions involving prominent racing figures discussing their careers, education and personal journeys within horseracing.

Step on Track’ is the newest directive of the BHA’s talent development team ‘Careers in Racing’, in which the authority seeks to expand the appeal and general accessibility of pursuing a career within the UK’s heritage sport.

Zoe Elliott, Head of Careers Marketing and Recruitment at the BHA, backed the objective of the programme in developing greater interest from underrepresented groups in racing and breaking of barriers for young people to pursue careers across racing’s board spectrum of work disciplines.

“We were delighted that when Sky Sports Racing heard the news about our Step on Track Programme, they were immediately keen to get more involved,” she explained. “Having them as a partner will enable us to reach a wide audience, as well as provide us with the opportunity to showcase the broadcast side of racing, be that in front of or behind the camera.

“When anyone is thinking what they might want to do work-wise,  they really need to be able to ‘see it’ in order to understand that they can ‘be it’ so making career options and job roles visible – and having BAME ambassadors –  is really important to Careers in Racing.” 

During half-term, Step on Track interviews and content will be promoted via website and across Sky Racing’s social media channels.  

The sports broadcaster has lined-up exclusive careers led content, covering all key disciplines of racing including training, animal welfare, racecourse management and broadcasting.  

Chief Executive of At The Races and Sky Sports Racing, Matthew Imi, said: “The programme of events that the Careers in Racing team have been able to put on during next week’s ‘Step on Track’ will provide participants with a broad range of career options they might want to consider and we are very grateful to all of our colleagues within the sport who are supporting us with their time and expertise.

“Along with organising work experience and mentoring, this is the sort of initiative which will help expose horseracing to those from ethnic minority backgrounds and allow them to explore career opportunities in racing, the UK’s second-largest spectator sport.”

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