Sky Sports Racing has been revealed as the UK and Ireland’s exclusive pay TV broadcast home of French racing, on a three year deal from January 1 of next year, PMU and At The Races have announced.
Furthermore, At The Races is to also become the PMU’s online video streaming provider within both regions, with a full service of over 10,000 races set to be launched.
Matthew Imi, Chief Executive of At The Races, explained: “This is a very exciting new partnership for us with France Galop, Le Trot and PMU and one that has immense potential. French racing is already well supported by owners and trainers in the UK and Ireland, but we will showcase the strength and quality of French thoroughbred racing throughout the year, in a way that has never been done before by UK racing media.
“Sky Sports Racing will provide consistent, live broadcast coverage of French fixtures with all relevant betting information and presentation crews regularly live on site at French racecourses.
“Attheraces.com will deliver in depth and comprehensive online coverage of French racing to the largest digital audience of racing fans in the UK and Ireland.
“In addition, Sport Mediastream, ATR’s wholly owned video streaming platform, will make every one of PMU’s 10,000 French thoroughbred and trotting races available live to online betting operators in the UK and Ireland for the first time.”
Imi continued: “We look forward to extending our long-standing relationship with PMU and now working more closely and proactively with the teams at France Galop, Le Trot and PMU on this venture which we believe will raise the already strong profile and appeal of French racing in the UK and Ireland considerably.”
“We see a great opportunity for French racing in the UK and Ireland, added Cyril Linette, CEO at PMU. “At The Races will be a strong partner for us to help deliver our high quality racing to the online betting market, and at the same time generate interest with regular broadcast coverage and promotion.”