SNAI, the flagship Italian sports betting property of Playtech Plc, has confirmed that it has renewed its partnership with Betgenius, expanding its services for content, odds and in-play wagering provisions.
The partnership will see SNAI expand its in-play markets capacity integrating Betgenius’ live feed, securing improved odds and data coverage for hundreds of thousands of fixtures including all English Premier League and EuroLeague matches.
Further to improving its in-play capacity, SNAI’s sportsbook property will be serviced by Betgenius’ new streaming service, providing high-quality access to live European football, basketball and volleyball content.
Backing the partnership extension, Fabio Schiavolin, SNAI CEO, said: “Quality customer experience is at the heart of our model at Snai. We’re committed to offering a product that’s frictionless, unique and engaging around-the-clock, and Betgenius’ live trading and streaming services, backed up by an impressive portfolio of official content, will support us in doing that.”
Launched in October 2019, Betgenius innovative steams are captured direct from partner stadia around the world, with the service designed to help sportsbooks drive engagement, retention and turnover during quiet scheduling periods.
Jack Davison, Chief Commercial Officer of Genius Sports Group, added: “We’re delighted to expand our partnership with Snai. Their renewed investment in our live betting product set is major recognition of our commitment to quality and the reliability provided by content backed officially by sports themselves.”