Bitcoin-centric online sportsbook Sportsbet.io has brokered a new ‘landmark’ deal with Watford F.C. which will see them become the main club partner for the team.
The three-year deal, which is said to be ‘the largest in Watford’s history’, will mean that the Coingroup subsidiary’s logo will be shown across Watford F.C.’s home, away and goalkeeping shirts, as well as training kit for both men’s and ladies’ team.
Branding from the operator will also be featured at Watford’s home ground of Vicarage Road from the beginning of the next Premier League season, set to kick off on August 10 against Brighton and Hove Albion.
Justin Le Brocque, Head of Sportsbook Marketing at Sportsbet.io, said: “The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams.
“Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.
“We share the club’s desire to combine passion and innovation to reach the top, and we look forward to doing everything we can to support Watford next season and beyond.”
The announcement marks a major boost in Sportsbet.io’s marketing activity, and follows on from the recent announcement that the operator would be sponsoring the CONIFA European Football Cup, which was won in dramatic fashion by South Ossetia.
A video created by the online sportsbook dubbed ‘Know No Borders’ has been released celebrating the partnership, Sportsbet.io has also kicked off the first special promo to celebrate the big news.
Spencer Field, Global Strategy & Partnerships Director of Watford FC, added“This is an important year for the club as we aim to improve on a fantastic season both on and off the pitch in 2018/19.
“Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io. We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”