Polish operator STS has penned a new partnership with iGaming conversion platform Enteractive’s (Re)Activation Cloud, which will see the latter aim to improve STS’s player retention rates.
STS CEO Mateusz Juroszek commented on the new partnership: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.
“Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way.”
The platform will plug directly into clients’ existing CRM systems through API integration which provides real-time, end-to-end transparency. Enteractive’s clients’ have full visibility and control of the entire process.
Additionally, all (Re)Activation methods used are GDPR and G4 compliant and all data processed is highly secured.
Mikael Hansson, Enteractive Founder and CEO, said, “We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world.
“With STS connected to our (Re)Activation Cloud we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product. Now we look forward to continuing the ramp up and to lay the foundation to a strong and profitable partnership in the coming months.